How The New Virtual Venues Category Will Be a Game-Changer for the Events Industry
Fab was working on virtual events before COVID-19 decimated the live events industry.
He never imagined that *ALL* events would have to either be canceled or go virtual.
Fab helped companies like AMD, Wiley, Lung Foundation Australia, and others with the daunting task of adapting their events to virtual.
But he realized that it wasn't enough to just have a virtual event. To fully replicate the experience of going to a conference or trade show, the entire venue would have to be virtualized.
And with that, was born a new category in the events space: *virtual venues*.
Fab also realized that having your own branded 24/7 venue in that virtual world, which wouldn't be feasible in the physical world, had many other unique benefits.
Come learn more about how the virtual venue category is going to be a game-changer.
General Manager, Hoosh
Marketo was once the prime platform for marketing automation agencies to be in.
But a rapidly increasing number of competing agencies caused prices and profits to keep falling.
At the end of 2019, the Hoosh team felt that Marketo had finally become commoditized.
But it was about to get worse.
COVID-19 hit out of nowhere and marketing teams froze budget. Every agency's Marketo business had its revenue pipeline dry up.
But Hoosh managed to keep their Marketo consultant services running past the crisis.
How did they do it?
Come find out as Misty talks about how the Hoosh team, supported by their customers, tackled the problem and came out as winners.
How We Came Out of COVID-19 as Marketo Winners
Head of Marketing, Hoosh
Conversational Marketing Done Right and How It's Helped Businesses Recover to pre-COVID Levels
Conversational marketing was going to be one of the top marketing trends of 2020.
COVID-19 accelerated that trend such that it's now vital for the survival of a business, and for the well-being of customers.
Customers are feeling disconnected and want real-time conversations offering them support in a friendly way.
Smart brands have recognized this and have been employing conversations, both chatbots and human-to-human, to provide their customers exactly that.
Online conversations have gone up by a whopping 46% in June over May with great results: business has returned to pre-COVID levels for these companies.
Come learn more about this trend and how it's done right from cases that David will share.
Head of Professional Services, Hoosh
How to Run the Sudden Dash Toward B2B eCommerce
B2B marketing has always trailed behind B2C, and eCommerce has been no exception.
B2Bs have continued with old non-digital ways of selling, despite the fact that their customers spend more time on their smartphones and laptops than ever.
Enter COVID-19: it lit a fire behind B2Bs forcing them to run as fast as they can toward digital-marketing and eCommerce.
Fortunately, Ghoncheh was already working with BigCommerce to get Australia's B2Bs into eCommerce. She chose to partner with BigCommerce thanks to their focus on B2B operations and high expectations for reliability.
Join Ghonceh to learn how to implement B2B eCommerce effectively and as fast as possible.
Meet & Greet
Keynote: How The New Virtual Venues Category Will Bring Back Engaging Events
Collaborative Workshop: Creating Events in Your Own
Virtual Lunch - delivered by
Session 2: How We Came Out of COVID-19 as Marketo Winners
Session 3: Conversational Marketing Done Right and How It's Helped Businesses Recover to pre-COVID Levels
Empty Chair Panel:
We Invite You (the Audience) to be the Panelists
Session 4: How to Run the Sudden Dash Toward
Q & A Session
Networking & Drinks - delivered by
Qualify leads on your website 24/7
Drive revenue and prove your impact
Digital experiences connect with customers
Fuel your sales revenue growth without the complexity
Hoosh Virtual Exhibition Center
The Hoosh Virtual Exhibiton Center is always open for exhibitions, trade shows, conferences, meetings, and more events. Its virtual auditorium is equipped for any keynote session or presentation and its exhibit floor can host a variety of product booths of different sizes.
All Hoosh events are hosted here and can be reexperienced at any time.