Fab Capodicasa

CEO, Hoosh

How The New Virtual Venues Category Will Be a Game-Changer for the Events Industry

Fab was working on virtual events before COVID-19 decimated the live events industry.

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He never imagined that *ALL* events would have to either be canceled or go virtual.

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Fab helped companies like AMD, Wiley, Lung Foundation Australia, and others with the daunting task of adapting their events to virtual.

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But he realized that it wasn't enough to just have a virtual event. To fully replicate the experience of going to a conference or trade show, the entire venue would have to be virtualized.

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And with that, was born a new category in the events space: *virtual venues*.

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Fab also realized that having your own branded 24/7 venue in that virtual world, which wouldn't be feasible in the physical world, had many other unique benefits.

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Come learn more about how the virtual venue category is going to be a game-changer.

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Misty Zara

General Manager, Hoosh

Marketo was once the prime platform for marketing automation agencies to be in. 

But a rapidly increasing number of competing agencies caused prices and profits to keep falling.

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At the end of 2019, the Hoosh team felt that Marketo had finally become commoditized. 

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But it was about to get worse.

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COVID-19 hit out of nowhere and marketing teams froze budget. Every agency's Marketo business had its revenue pipeline dry up.

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But Hoosh managed to keep their Marketo consultant services running past the crisis. 

How did they do it?

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Come find out as Misty talks about how the Hoosh team, supported by their customers, tackled the problem and came out as winners.
 

How We Came Out of COVID-19 as Marketo Winners

David Cyrus

Head of Marketing, Hoosh

Conversational Marketing Done Right and How It's Helped Businesses Recover to pre-COVID Levels

Conversational marketing was going to be one of the top marketing trends of 2020.

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COVID-19 accelerated that trend such that it's now vital for the survival of a business, and for the well-being of customers.

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Customers are feeling disconnected and want real-time conversations offering them support in a friendly way.

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Smart brands have recognized this and have been employing conversations, both chatbots and human-to-human, to provide their customers exactly that.

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Online conversations have gone up by a whopping 46% in June over May with great results: business has returned to pre-COVID levels for these companies. 

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Come learn more about this trend and how it's done right from cases that David will share.

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Ghoncheh Taffa

Head of Professional Services, Hoosh

How to Run the Sudden Dash Toward B2B eCommerce

B2B marketing has always trailed behind B2C, and eCommerce has been no exception.

B2Bs have continued with old non-digital ways of selling, despite the fact that their customers spend more time on their smartphones and laptops than ever.

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Enter COVID-19: it lit a fire behind B2Bs forcing them to run as fast as they can toward digital-marketing and eCommerce.

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Fortunately, Ghoncheh was already working with BigCommerce to get Australia's B2Bs into eCommerce. She chose to partner with BigCommerce thanks to their focus on B2B operations and high expectations for reliability.

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Join Ghonceh to learn how to implement B2B eCommerce effectively and as fast as possible. 

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